Blog
Make Your Door Drop Marketing Worth Keeping
Friday 23rd April 2021
An astonishing 72% of people receiving marketing material on their doormat read, keep or pass it on, and 45% of consumers keep direct door drop mail leaflets and brochures in a draw or on a noticeboard for them to call on. In addition to this, a whopping 89% recall flyers coming through their letterbox, so the benefits of direct marketing campaigns are clear according to the Direct Marketing Association figures released. But how do you harness the power of this type of marketing, and avoid being one of those leaflets that moves directly from the doorstep to the recycling bin? The secret is to give them a flyer that they deem as worth keeping. Ensuring that your leaflet is something…
Important Lessons To Remember From A Year In Lockdown
Monday 12th April 2021
If you had told us 12 months ago that we would be still in the middle of a national lockdown, we probably wouldn't have believed you, but what a crazy year it has been. While it has been a period of great stress, worry, and endless challenges, it has also been a year of critical lessons for anyone involved in the world of business. Most people will have learned more about their business than ever before. We have realised the importance of being adaptive and resilient, and there are some key takeaways from the past 12 months that we would like to share with you. 1. Broadening your services is critical - We have seen a lot of businesses adapt to…
Are You Using Your Company's Database Wisely?
Friday 26th March 2021
If you focus marketing only on attracting new customers, you could be missing a trick. Your existing database is likely to be your biggest asset untapped asset. Take a moment to digest this, and it starts to make perfect sense. Those people approached you for a reason. Whether to learn more, think about or buy, they could be your next sale - so it's essential you don't neglect them when creating your marketing plan. Developing your interaction and marketing opportunities with existing customers and leads has enormous, often under-utilised value. Your Database + Our Experience = Perfectly Targeted Marketing Sheffield Leaflet Delivery offer all you need for personalised and targeted mailing campaigns. We know a targeted direct mail campaign bringing your news…
Let’s Make Your Marketing Spring Into Action
Monday 15th March 2021
The weather is getting better (hopefully) and with Spring well on the way, now is definitely the time to spring into action with your marketing plans. With the UK gradually opening back up, businesses that have laid dormant, or just been getting by, can harness the positivity that things are getting better, and start to revive their business plans for the future. And there are certain financial boosts to help many UK businesses do just that. A Budget Boost For Business The Chancellor, Rishi Sunak, during his spring Budget announced further grants to struggling businesses, alongside new loan schemes aimed at supporting businesses as we come out of lockdown and look to the future. A clearer picture of the furlough scheme…
Why You Should Continue To Test And Learn From Your Door Drop Marketing Efforts
Thursday 4th March 2021
We know that door drop marketing is highly effective at gaining attention. Research shows that around 89% of people remember receiving a door drop leaflet and 79% of them will keep it or pass it to a friend or family member. All of this increases awareness of your business and improves your sales potential. Our testimonials are proof that door drop marketing, especially as part of leaflet campaign over time, certainly helps many businesses. But that doesn't mean that every campaign you launch will have the same effect. Test and Learn We know you are likely to get new customers from a one-off leaflet drop, but think how many more you could get if you use a varied and enticing campaign delivered…
A Few Quick Tips to Help You Use QR Codes In Your Business Marketing
Friday 19th February 2021
Those funny little boxes of black and white patterns, QR codes, have become a popular way for businesses to direct potential clients to websites of businesses including mobile mechanics, small retailers, and food delivery services quickly and efficiently. Are you aware of their benefits? And how could you go about using them to grow your client base? Let's take a look... What are QR codes? A QR code is a little magic box containing an array of black and white squares of machine-readable code. QR codes offer the very latest in Quick Response (QR) technology, allowing people to access your business more quickly than accessing a website address. Have you ever typed in a website address only to find you've mistyped something, and…
We Refuse To Participate In A Recession, How About You?
Monday 8th February 2021
It would be so easy to assume that all the effects on your business from being in a recession would be negative, but here at Sheffield Leaflet Delivery, we know this simply isn't the case. A positive outlook and an innovative mind means you can take a proactive approach, look objectively at how your business operates and get creative with your products and services. If you're determined that your business will not only survive but thrive throughout a recession, there are steps you can take to ensure this is the case. Cash flow planning Check your cash flow, assess how much liquidity you have, and once you understand the bottom line and know your financial strength you have the base with which…
How design sells your business
Friday 5th February 2021
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…
Why your great partnerships work for your customers?
Friday 29th January 2021
When planning marketing campaigns for your customers it pays to have strategic partnerships in place to deliver the services that may not fall within your specialty. Finding those reliable partners who you trust to provide the service that you expect your clients to receive is a matter of the basic business requirements of getting to know them, of them getting to understand your business and then delivering that service. In an internet marketing forum recently, a member was asking for recommendations for print services. The responses were almost unanimous in saying that the remote online services produced an acceptable level of print quality, what was lacking was interaction. We have talked before in our blogs about the impact your leaflets can…
We Help Businesses No Matter How Big Or Small
Friday 22nd January 2021
2021 sees us facing a year that will see a lot of huge changes. Alongside a likely rise in self-employment as those left unemployed by COVID-19 seek to start out on their own, established businesses will be looking to retain their place in the market. As competition for customers is likely to become more intense, this is a critical time to advertise effectively. We all know that successful marketing is key for businesses of all sizes to survive, and even more so this year as the coronavirus bites further. But how to you advertise to your best advantage with all the changes taking place across the UK? Countering COVID-related problems Lockdowns and restrictions have changed the way in which many businesses capture…
Recent Successes - Wide ranging companies gaining new business from door drops
Friday 15th January 2021
What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…
Get Ahead Of The Game In January With Marketing That Delivers
Friday 8th January 2021
The New Year brings new plans for many people and this year more than most. With the difficult year many of us have faced, and the development of a vaccine which could spell the end of national restrictions, people are on doubt focussing on what changes the new year could bring for them. And this leaves opportunity for businesses such as gyms, clothing suppliers, removal companies, and more to get in front of people looking to make a change if they are first through the door of their target market. New Year, New Me, New Business Opportunity We at Design Print Distribution Group know from experience that a new year is a great time for door drop marketing, and we believe strongly…
