Blog

Forget Everything You Know About Door Drop Marketing

Wednesday 10th August 2022

The internet is now so crowded it can be impossible to get your message to the right people. If you often find yourself getting fed up with the numerous advertisements you see pop up every time you look on the internet, then it's pretty sure your customers are feeling the same. Internet adverts are now so common they are losing their impact or simply getting passed by. Sometimes, they can put people off completely, meaning you may deter potential buyers before they even get to know who you are and what you can do. We're not saying you should stop marketing over the internet, but what about broadening your marketing campaigns over different media to get your business noticed? Door…

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How To Use Direct Mail To Boost Sales

Thursday 23rd June 2022

It's hoped that with every direct mail campaign, you boost sales; otherwise, what would be the point? That said, there are some things you should do to encourage potential customers to buy and make it easy for them to do so to increase your chances of success. Why use direct mail? Direct mail is also one of the most cost-effective and lower-cost ways to acquire customers. Your mail packages land directly in the homes, they have to be moved, and more people take notice than email advertising and social media sponsored links. The internet is now so busy with advertising that it is hard to be seen. In fact, digital marketing open rates dropped during 2020 and are expected to continue downwards…

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Are Companies Still Using Direct Mail?

Wednesday 25th May 2022

When it comes to marketing your business, many people may ask whether direct mailings are still a relevant option. The short answer is absolutely, yes they are! But why? With so much accessible via the internet, what makes companies still find it beneficial to use direct mail? Here we take a look, at how and why we help our customers use direct mail in the best way to back up their websites, physical and online stores and social media content to drive their business from a doormat. What are the benefits of direct mail? If you're wondering how companies are still benefitting from cost-effective direct mail campaigns, there are various reasons. Just a few benefits of this type of campaign include: • Direct mail connects…

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Are You Taking Advantage Of These Creative Opportunities With Door Drops?

Friday 6th May 2022

In it's simplest form, marketing aims to get attention to your brand and entice customers to buy a product or use a service, but some vital creative opportunities can get missed in the rush to reach out to your market. We know that door drops are highly effective at getting attention. Still, there are certainly some added extras to look at that can ensure you really benefit from all of the great results that a door drop leaflet distribution, booklet or brochure mailing can achieve. Here we give away a few of our tips to ensure that the creative opportunities are not lost for each campaign. Door Mat Impact Knowing what to include is not the only thing to worry over. Placement is…

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Precision Targeting And The Door Drop Marketing Campaign

Wednesday 6th April 2022

If you're looking at marketing via a door drop campaign, you may or may not have considered who you are marketing too. Here, we look at the importance of precision targeting when honing in your marketing strategy. What is precision targeting? Precision targeting isn't there to replace marketing strategies, more to use customer insights and data to build tailor-made targeting decisions. To do this, it's essential to identify and understand the customers you want to attract to target how you and your services or products address their needs. Rather than a scattered catch-all approach, precision targeting allows you to maximise your marketing budget and advertising by directing your approach to the type of customers who are likely to use or need your…

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What Are Your Short And Long Term Objectives With Door Drop Marketing?

Friday 4th March 2022

When it comes to marketing, you want results, but some involve playing the long game. Knowing what you want to achieve both in the long term and short term is essential when it comes to marketing. But what should you be thinking and looking to achieve from door drop marketing? Why goal setting is vital Setting short and long term goals with a door drop marketing campaign is essential to ensure that you not only convert the leaflet into a customer but once you have them, you keep them. You can't do it all with one leaflet. Best results happen when you run multiple campaigns over some time. Success can happen with a hit and run campaign, but you certainly stand a…

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Consider How Door Drops Will Work Alongside Other Channels

Monday 31st January 2022

It's never good to have all your eggs in one basket, which applies equally to marketing. There are many ways in which to market and a combined approach is often an approach that has the greatest chance of success. Here, we highlight how door drops work effectively alongside other channels. Here at Sheffield Leaflet Delivery, we certainly see the effectiveness of marketing efforts combining direct mail, social media and online advertising, but we know only too well how people can struggle to come up with combined marketing techniques to really boost their chance of success. Why use door drop marketing alongside other channels Businesses benefit from the interest the leaflet itself generates as it lands on the doormat, but equally, it drives…

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How Effective Is Your Marketing Budget?

Tuesday 4th January 2022

Here at Sheffield Leaflet Delivery, we know that getting the best value for money is essential when you decide on your marketing budget. Yet it's a bit of a chicken and egg situation. After all, you can set a budget, but your ideas may be way off fitting within it. Alternatively, you budget to meet the intent and quickly find that the funding required spirals. The solution is to plan and prepare appropriately to make the most of money and ideas. With that in mind, we look at how effective your marketing budget should be. Why plan? Making an annual plan and budget allocation will give you peace of mind throughout the year; it's safer than short term solutions. A yearly program…

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Why On-Going Campaigns Produce Better Results

Wednesday 1st December 2021

Have you ever wondered why ongoing marketing campaigns produce better results than a one-time deal? Let's look back to our childhood. At school, we were taught many new things by repetition. The more you hear or see something, the more you will remember and recall. It's the same with adverts for products or services. If you only see it once, you might struggle to retain enough information when you need it. A multi-pronged approach In modern times there is no escaping the importance of the internet in company publicity. Still, it can be virtually impossible for smaller and more locally based businesses to be noticed amidst the sea of more prominent names and compete against those with a hefty marketing budget. This is…

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Planning Your Christmas Marketing Message

Tuesday 9th November 2021

It's the festive time of year and you should now start planning to ensure your Christmas marketing message hits the right spot. Christmas may be a time when families have lots of other things on their minds, or funds may be tight (especially this year), so planning a Christmas marketing timetable is essential if you want the right message delivered at the right time. Even those who believe Christmas should be kept in December will appreciate a helpful marketing campaign leaflet or brochure in the run-up to the big day. Here, we take a look at the planning required and consider whether you need to do anything different with your market simply because it's the most wonderful time of year! Things…

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Combining Leaflet Distribution and Digital Marketing for Market Success

Tuesday 5th October 2021

We are now seeing a return to pre-pandemic marketing levels, and this has seen an increase in the number of leaflet campaigns that we are handling. New and existing clients are turning to us to increase their business awareness locally for both leaflet drops and nationwide direct mail campaigns. But often, the best approach is two-pronged, and employing both digital and print marketing efforts could help make sure your business reaps rewards. Old school meets new There is a growing understanding of the effectiveness of paper marketing to support digital marketing campaigns. In fact, paper marketing is the perfect way to introduce and support digital marketing. There are many ways it can be done, so we thought we would tell you how…

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How design sells your business

Monday 27th September 2021

When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…

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